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After almost one year since our first blog, it is very paswera of us to continue where we have left of. The origins of the name Paswera is documented in our first blog, and it can be used as a verb or an adjective with the meaning of laissez faire - allowing events to take their own course.
This will be a 5 to 6 part series in creating a design portfolio done in a laissez faire fashion or simply done in a pasweralogical way.
Let's begin with the foundation - have a clear and precise point of view. A portfolio is your own self marketing tool and platform which, when used properly, will showcase your own special individual talent and expertise. You want your portfolio to express who you are as an artist, designer, and person. A book that is highly recommended is the Portfolio Presentation for Fashion Designers by Linda Tain is an excellent starting point.
If your main purpose is to land a specific job, with a specific company, it would be wise to do your research and find out all the relevant facts and information of how the company does business and their corporate lifestyle and culture. You can get inspirations and ideas with the layout and presentation of your portfolio based on how the company runs. For example, if the corporate culture is more open, artistic, and liberal, then it would make sense to create a portfolio that shows off these qualities that you may or may not already possess. If for some reason, you may not agree with their point of view, but are still looking to get a job within the company, then you may have to take some risk and show how you can change and add to their existing business.
Is your portfolio meant to shock ? to advertise? to land a job? or simply to create a work of art? It can be all these things and many more , depending on your point of view. Remember, as a general rule, your portfolio should be an extension of your personality or a glimpse and mixture of your own complex personalities.
This will be a 5 to 6 part series in creating a design portfolio done in a laissez faire fashion or simply done in a pasweralogical way.
Let's begin with the foundation - have a clear and precise point of view. A portfolio is your own self marketing tool and platform which, when used properly, will showcase your own special individual talent and expertise. You want your portfolio to express who you are as an artist, designer, and person. A book that is highly recommended is the Portfolio Presentation for Fashion Designers by Linda Tain is an excellent starting point.
If your main purpose is to land a specific job, with a specific company, it would be wise to do your research and find out all the relevant facts and information of how the company does business and their corporate lifestyle and culture. You can get inspirations and ideas with the layout and presentation of your portfolio based on how the company runs. For example, if the corporate culture is more open, artistic, and liberal, then it would make sense to create a portfolio that shows off these qualities that you may or may not already possess. If for some reason, you may not agree with their point of view, but are still looking to get a job within the company, then you may have to take some risk and show how you can change and add to their existing business.
Is your portfolio meant to shock ? to advertise? to land a job? or simply to create a work of art? It can be all these things and many more , depending on your point of view. Remember, as a general rule, your portfolio should be an extension of your personality or a glimpse and mixture of your own complex personalities.
